The Snake River Stampede board decided that breakfast was important enough to be revitalized and produced a Monday and Tuesday breakfast to start the rodeo week and get the community and surrounding area in the rodeo mood. The Canyon County 4-H program was asked to participate with their volunteers and a new breakfast tradition began. After operating expenses, 100% of the monies are given to the Canyon County 4-H Endowment Program. The endowment helps fund scholarships, teen conferences, as well as state and national events.
Over 300 volunteers from Canyon County 4-H – both adults and children – provide over 2000 combined hours volunteering, setting up, serving, and cleaning up.